Your letters should make
A Great First Impression
Outside of the manuscript file itself, it’s likely that any resource you send your authors will be viewed exclusively on a computer screen. With that in mind, we need to adopt web design mentality when creating our deliverables. Editorial letters aren’t college essays—they’re resources designed to be referenced again and again as your clients work on improving their manuscripts. They need to be easy to read, easy to understand, and easy to navigate.
Send Deliverables that Excite, Encourage, and Energize Your Authors.
In this one-hour recording, I show you how to use branding and basic web design principles in your Microsoft Word styles to create editorial letters that are responsive, inviting, and representative of your editorial philosophies. We also discuss how to use .dotx template files to streamline your letter creation process. This is NOT a class where I teach you what content elements to include in your editorial letters. We're focusing on how to stylize and clearly communicate your content to upgrade its value.
Through this Webinar, You'll Learn:
- How to orient your letter's tone so your author feels like you're sitting beside them through their revision or review process.
- Basic web design principles to upgrade your reports from essay to asset.
- Branding philosophies essential to asserting yourself into your work.
- Word styles and templates to streamline your document creation and formatting.
- Letterhead and footer design principles to mark every page as part of your business's client experience.
- How to make your service deliverables interactive so they support one another's fundamental purpose.
- How to store and utilize boilerplate text.
What Editors Have to Say:
"This was without a doubt the best $29 I've spent on anything business-related . . . EVER.
Thank you so much for doing this, Amber!"
"I wish I’d had this workshop ten years ago. My deliverables are boring. Amber offers a lot of useful information!"
"This was an excellent webinar, chock full of creative and instructive information on creating editorial letters."